Should You Hire a LinkedIn Writer or Use ChatGPT?

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I get this question all the time, especially from job seekers who are tired of reworking their LinkedIn profile for the 10th time.

At first glance, ChatGPT seems like a dream. Type in a prompt, and boom—instant LinkedIn summary. No awkward calls, no invoices. But then I started seeing job seekers come to me after trying it, saying things like: “Why does my profile sound like a robot intern wrote it?” Or worse—“I used ChatGPT and my views dropped.”

So, if you’re wondering whether to go full DIY with ChatGPT or hire a Linkedin writer, like me to write your LinkedIn profile, here’s what I’ve learned from both sides.

What Does a LinkedIn Writer Actually Do?

A LinkedIn writer isn’t just a fancy way to say “copywriter.” It’s someone who looks at your work history, job goals, and industry—then connects the dots in a way that feels clear, searchable, and true to you.

When I work with clients, I don’t just copy their resume into LinkedIn and fluff it up. I dig into their story. Like when my client had a 2-year employment gap due to caregiving—she didn’t know how to talk about it. Together, we shaped it into a powerful statement about resilience and leadership.

We also make sure the keywords are there. Not just “communication” or “project management”, I mean the titles and phrases recruiters actually search like “internal communications lead” or “digital transformation project manager.”

Most of my clients don’t want to brag. They want their profile to do the talking for them while they quietly sip coffee and check job alerts. That’s the kind of energy I bring into their profiles.

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What Can ChatGPT Help You With?

Now, I won’t lie ChatGPT is helpful when you’re stuck. It’s good for brainstorming headlines or giving you a basic paragraph to work from. But I’ve seen people rely on it too much and end up with copy that says a lot… without saying anything.

I had one job seeker who used ChatGPT for her Linkedin bio, and it was full of buzzwords like “driven,” “results-oriented,” and “team player.” But there was nothing specific to her experience. No projects, no achievements, no hint of her industry. Recruiters weren’t biting.

ChatGPT doesn’t know your career goals unless you tell it everything, exactly the way a human would ask you. And even then, it might miss nuance, like how your “freelance break” was actually a six-month startup experiment that taught you more than your last 9-to-5.

If you want to use ChatGPT, use it to spark ideas. But don’t hit copy-paste and expect magic.

The Pros and Cons: LinkedIn Writer or ChatGPT?

A man focused on his laptop, symbolizing the discussion of AI versus human and linkedin writer

Hiring a LinkedIn writer costs more, yes. But you’re paying for strategy, experience, and someone who knows what gets results. Most of my clients see more views and recruiter messages within a couple of weeks. Some land interviews in under a month. That’s not fluff, it’s what happens when your profile says the right things to the right people.

With ChatGPT, you save money. But you may waste hours trying to fix what it writes, or worse, not even realize your profile isn’t working.

One of the most frustrating things I see is when people think their profile is “fine” because it sounds professional. But “professional” doesn’t always mean strategic. A good LinkedIn profile isn’t just about sounding polished. It’s about being searchable and clear.

Which Option Gets You Seen by Recruiters?

Recruiters use LinkedIn like a search engine. They type in job titles, certifications, tools, or industries and if your profile has none of that, you won’t show up.

I helped job seekers who wanted a marketing leadership role but had “creative storyteller” in her headline. Super vague. Once changed to “Marketing Director | Digital Strategy & Brand Growth” and her search appearances nearly doubled.

You could be perfect for a role and still not show up if your keywords are missing. That’s where a LinkedIn writer adds value: we know where to add these keywords so they’re natural, not spammy.

If ChatGPT gave you the words but not the visibility, that’s a sign you need a real strategy behind your profile.

Can You Use Both? Here’s How to Combine AI + Expert Help

Actually, yes. Some of my savviest job seekers do this: they use ChatGPT to get a rough About section or headline, and then they book me for a Linkedin Audit review and refine it.

One job seeker even showed me her AI-generated summary during our call. I could tell where it worked and where it needed a human rewrite. We kept the good parts, swapped out the fluff, and added strategic keywords. She emailed me a few weeks later to say she got two recruiter messages and one interview invite within days of updating it.

If your budget is tight, start with AI. But invest in someone (even for a quick audit) to make sure your profile isn’t a missed opportunity.

How to Choose the Right Option for You

A business-suited woman sits at her desk, illustrating the comparison between ChatGPT and LinkedIn Writer in a professional setting.

If you’ve got time and enjoy editing your own stuff, AI might be a good starting point. But if you’re overwhelmed, hate writing, or just want someone to handle it, a LinkedIn writer will save you hours and frustration.

Think about what’s at stake. A messy profile can cost you opportunities you never even knew you missed. A well-written one? That could be the reason you get a DM from a recruiter when you’re not even looking.

So ask yourself: Do you want to keep tweaking and guessing, or do you want to hand it off and finally be done?

FAQs: Should You Hire a LinkedIn Writer or Use ChatGPT?

Can ChatGPT really write a good LinkedIn profile?

It can get you 60% there. But without clear prompts and editing, the final version usually lacks personality, focus, and keywords.

Is hiring a LinkedIn writer worth it?

If you want faster results and a clear message that aligns with your goals, yes. A solid profile pays for itself when it lands you interviews.

Can I write my LinkedIn profile myself?

Sure. But most people either undersell themselves or overdo the buzzwords. Getting professional input helps you hit the sweet spot.

Ana Goehner

Career Coach & strategist

I’m a 3x certified professional career coach, LinkedIn strategist, LinkedIn learning instructor, and speaker. I help introverts take control of their job search and career strategy—without the constant pressure of self-promotion. You don’t have to be the loudest person in the room to stand out. You just need a LinkedIn profile and strategy that work—and that’s exactly what I help my clients create. Become more visible to recruiters today: anagoehner.com/services

Conclusion

ChatGPT is a great tool. But it’s not a coach, strategist, or storyteller. If you want a LinkedIn profile that works for you—one that reflects your experience, goals, and industry, you need more than generic paragraphs.

You need clarity. Strategy. And confidence.

If you’re ready to stop second-guessing your profile and start showing up in the right searches, let’s work together. I’ll take care of your LinkedIn, so you can take care of everything else.

Apply for the Super Star LinkedIn Profile Service here

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