LinkedIn Profile Audit & Positioning Strategy

You’ve Updated Your LinkedIn Profile… But Nothing’s Happening

You’ve spent hours tweaking your headline, rewriting your about section, maybe even watching YouTube tutorials. But you’re still not getting recruiter messages. You’re not sure if your profile is actually working—or if you’re invisible.

You’re wondering:

• Are recruiters even seeing my profile when they search?
• Am I using the right keywords for my industry?
• Does my profile actually showcase my value, or does it blend in with everyone else?
• Should I be doing more? Posting? Networking? Or is my profile the real issue?

Here’s the truth: Most LinkedIn profiles aren’t optimized for how recruiters actually search. Small mistakes—wrong keywords, vague descriptions, missing sections—can make you completely invisible, even when you’re the perfect candidate.

Get a Professional LinkedIn Profile Audit in 40 Minutes

As an introverted leader, you don’t need a louder voice; you need a more strategic presence. My LinkedIn profile audit is designed to bridge the gap between your real-world impact and your digital reputation.

In this audit, we go beyond basic tips. We focus on job search positioning—ensuring your profile speaks the language of high-level recruiters so you can attract the right opportunities without the pressure of constant self-promotion.

I’ll review your profile live with you and give you specific, actionable feedback you can’t get from AI or generic advice.

Here’s what we’ll cover:

✓ Profile Audit:

I’ll review your profile live, during the call, section-by-section, and identify what’s working and what’s not

✓ Keyword Analysis:

I’ll tell you which keywords recruiters are searching for in your industry—and where you’re missing them

✓ Visibility Check:

I’ll show you why your profile might not be appearing in recruiter searches (and how to fix it)

✓ Personalized Action Plan:

You’ll leave with clear next steps—what to fix first, what can wait, and whether you should DIY or get professional help

✓ LinkedIn Q&A:

Ask me anything about LinkedIn—algorithm changes, settings, LinkedIn positioning, and LinkedIn strategy, and how to avoid red flags

“But What If My Boss Sees I’m Job Searching?”

I get it. You’re currently employed and don’t want to raise red flags. Here’s what you need to know:

✓ Profile updates don’t automatically broadcast to your network (I’ll show you how to turn off activity notifications)

✓ Optimizing your profile doesn’t scream “I’m job searching” (it looks like professional development)

✓ We can make strategic updates that improve visibility without obvious job-search signals

✓ Recruiters can find you WITHOUT you posting or being active (your profile works quietly in the background)

During our call, I’ll address your specific concerns and show you how to update your profile discreetly.

This LinkedIn Profile Audit Is For You If:

✅ You’re an introverted manager or director who wants LinkedIn to work FOR you, not the other way around

✅ You’re exploring your next move—and need to be strategic about it

✅ You’ve updated your profile but aren’t seeing results (no recruiter messages, low profile views)

✅ You’re overwhelmed by conflicting LinkedIn advice and want expert guidance specific to YOUR situation

✅ You’re considering professional LinkedIn help but want clarity on whether it’s worth the investment

✅ You don’t have time to become a LinkedIn expert—you just want to know what YOU need to fix

This Audit Is NOT For You If:

❌ You’re looking for free advice with no intention of investing in yourself

❌ You want someone to do the work for you in 40 minutes (this is an audit, not a done-for-you service)

❌ You’re not actively job searching and just “browsing”

❌ You’re expecting guarantees about job outcomes (I can’t control when you’ll get hired—only help you get found)

Here’s What Happens When You Book:

Step 1:

You choose a day and time, then complete a brief questionnaire (5 minutes—helps me prepare for our call) and pay $147.

Step 2:

We meet for 40 minutes via video call. I’ll review your LinkedIn profile live with you and give you specific feedback.

Step 3:

You’ll leave with a clear action plan. Within 24 hours, I’ll send a brief email summary with your top 3 priority fixes.

Optional:

If you decide to book a full LinkedIn optimization service within 14 days, your $147 applies to the total cost.

Simple. Strategic. No pressure.

BOOK A CALL

About Your LinkedIn Strategist

ANA GOEHNER

Hi, I’m Ana—a 3x certified career coach and LinkedIn strategist with 15+ years of work experience (including HR) across two countries.

I’ve helped hundreds of introverted professionals optimize their LinkedIn profiles to attract the right recruiters—without posting daily or feeling like they need to become influencers.

As an introvert myself, I know how exhausting “selling yourself” feels. That’s why I focus on creating profiles that work quietly in the background, getting you found without constant self-promotion.

My approach is simple: Honest feedback. Clear strategy. No fluff.

If you’re tired of guessing what’s wrong with your LinkedIn profile, let’s talk.

Book Your LINKEDIN profile audit

Trusted By Professionals, Featured By Leading Publications

Ana’s career and LinkedIn expertise have been featured in Fast Company, TIME, HuffPost, LinkedIn News, CNBC, Business Insider, Fortune, Jobscan, FlexJobs, and more.

Professional Credentials You Can Trust

Ana Goehner is a:

• LinkedIn Learning Instructor – Teaching thousands of professionals how to optimize their careers
• Nationally Certified Online Profile Expert (NCOPE) – Specialized training in LinkedIn optimization
• Certified Professional in Human Resources (aPHR) – Deep understanding of what recruiters and hiring managers look for
• Female-Owned Business – Supporting professionals with empathy and expertise
• Brazilian-American Entrepreneur – 15+ years of work experience across two countries

You’re not getting advice from a random coach—you’re getting expert guidance from someone who understands both sides of the hiring process.

Frequently Asked Questions

Q: What if I’m not sure I need professional help yet?

A: That’s exactly what this call is for. I’ll give you honest feedback on whether you can fix this yourself or need professional help. Either way, you’ll leave with clarity. If you have questions about this service, contact me before you book.

Q: Will my $147 really apply to a service if I decide to move forward?

A: Yes. If you book a LinkedIn optimization service within 14 days of our call, the full $147 is deducted from the total price. For example, if you opt for the LinkedIn Optimization + Job Search Strategy service at $597, I’ll deduct $147 from that amount. You’ll pay $450.

Q: What types of professionals do you typically work with?

A: I specialize in helping introverted managers and directors (typically with 10+ years of experience) who are exploring their next leadership role. My clients come from various industries, including healthcare, HR, finance, operations, technology, education, and nonprofit sectors.

During our 40-minute audit, I’ll be honest about whether I’m the right fit for your situation or if you’d be better served by a different type of specialist.

Q: What if I can’t make the scheduled time?

A: You can reschedule up to 24 hours before your appointment. Cancellations with less than 24 hours’ notice forfeit the $147 fee (non-refundable). Please reach out to me as soon as possible to discuss rescheduling.

Q: Is this a sales call?

A: No. This is a real profile audit: I review your profile live on camera, share my screen, and give you actionable feedback. If you’re a good fit for my services, I’ll mention it—but there’s no pressure. This call is personalized to you and your LinkedIn profile. It’s not a sales pitch.

Q: How is this different from the free LinkedIn reviews some people offer?

A: Free reviews are usually automated or generic. It’s usually a marketing tactic to pitch high-ticket services. This is 40 minutes of personalized, expert feedback on YOUR profile, YOUR industry, YOUR goals. Plus, you get to ask me anything about LinkedIn positioning and LinkedIn strategy.

Q: What if I’m worried my boss will see I’m updating my profile?

A: I’ll show you exactly how to update your profile without broadcasting activity to your network. We’ll discuss strategies for staying under the radar while improving your visibility to recruiters.

Q: Do you offer refunds?

A: No. Once you book and I’ve prepared for our call (by reviewing your profile in advance), the $147 fee is non-refundable. However, if you book a full service within 14 days, your $147 applies to the total. For example, the $597 LinkedIn Optimization service is reduced to $450. Please contact me if you have questions.

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