Make Your Career Pivot With Confidence—Get the Positioning, Resume, and LinkedIn Profile You Need to Land Your Next Role
For introverted managers and directors who know where they want to go next but need help repositioning their experience, updating their materials, and standing out in a new field or role.
5-8 week collaborative, personalized, one-on-one process. Includes positioning session, resume review, LinkedIn optimization, strategy document, and 30 days of support.
Not sure if this is right for you? Book a $147 Profile Audit first →
You Know Where You Want to Go—But Your Resume and LinkedIn Don’t Show It
You’ve decided on your next move. Maybe you’re:
- Pivoting from one function to another (HR → Customer Success, Finance → Operations)
- Moving into a new industry with transferable skills
- Targeting a different type of leadership role
- Repositioning yourself after a career break or shift
But here’s the problem:
❌ Your resume reads like your old job (not your new direction)
❌ Your LinkedIn profile doesn’t reflect your pivot (recruiters see you as what you were, not what you want to be)
❌ You don’t know how to position your experience for this new role
❌ You’re worried about the gap between where you are and where you want to go
❌ You’re applying but not getting interviews (your materials don’t tell the right story)
The truth? A career pivot isn’t about changing who you are—it’s about repositioning what you’ve already accomplished to align with your new target role.
Strategic Career Positioning + Full LinkedIn Optimization—Everything You Need to Make Your Pivot
This isn’t career exploration. This is a strategic, personalized, one-on-one repositioning for professionals who know where they’re going and need expert help getting their materials ready.
Here’s what you get:
✓ Career Positioning Session (60 minutes)
We’ll work together to:
- Define your target role and industry clearly
- Identify transferable skills that apply to your new direction
- Create a positioning strategy for your resume and LinkedIn
- Address how to bridge the gap between your current experience and target role
Important: You must have a target role in mind before booking. This is strategic positioning, not career exploration.
✓ Resume Review + Template + Implementation Guidance
- I review your current resume with fresh eyes, focused on your pivot
- You receive my proven resume template optimized for career changers
- I provide detailed feedback on how to reposition your experience for your target role
- You implement the changes (I guide you, but you do the updates—this ensures you understand your own story)
- One round of review after you update
Note: I don’t write your resume from scratch. I guide you to transform it yourself so you can confidently speak to it in interviews.
✓ Fully Optimized LinkedIn Profile
Everything included in my $597 LinkedIn Optimization service:
- Professionally rewritten headline, About, and Experience sections
- Strategic keyword placement for your NEW target role
- Achievement-focused descriptions that highlight relevant skills
- Collaborative process—you’re involved every step
- Two rounds of edits included
Delivered within 8 business days after you submit your updated resume.
✓ Job Search Strategy Document
Customized for career pivoters and career changers:
- How to position your pivot in your application materials
- Networking strategies for breaking into a new field
- How to address the career change in interviews
- Where to find opportunities in your new target area
- Application tactics and realistic timeline
✓ 22-Video Library + Templates
- LinkedIn optimization best practices
- Job search strategies for introverts
- Networking scripts and email templates
- How to maintain your profile over time
- Interview prep for career changers
✓ Comprehensive Support Package
30 days of email support:
- Quick questions: “Should I apply to this job?”
- Fast feedback: “Does this cover letter work?”
- Application troubleshooting
- Brief strategy adjustments
One 45-minute follow-up call (scheduled 3-4 weeks after profile delivery):
- Review your job search progress
- Troubleshoot why you’re not getting interviews (if applicable)
- Refine your strategy based on real market feedback
- Interview prep if you’ve landed interviews
- Offer evaluation and negotiation guidance
The difference: Email is for quick questions. The call is for a deeper, strategic review and course correction.
Here’s Exactly How the Personalized Process Works:
Step 1: Career Positioning Session (Week 1)
- You book and pay $997
- You submit your current resume and target job descriptions
- We meet for 60 minutes to define your positioning strategy
- I ask targeted questions about your experience, skills, and goals
- You leave with clarity on how to reframe your background for your new direction
Step 2: Resume Review & Revision (Weeks 1-2)
- I review your resume and provide detailed feedback (delivered within 3-5 business days)
- You receive my resume template optimized for career changers
- I show you exactly how to reposition your experience
- You implement the changes on your own timeline
- Your speed here determines the overall timeline
Step 3: LinkedIn Profile Optimization (Weeks 2-4)
- Once you submit your updated resume, I begin your LinkedIn optimization
- I rewrite your profile with your new positioning in mind
- Profile delivered within 8 business days of receiving updated resume
- You review and implement changes with my step-by-step video guidance
- Two rounds of edits included (within 5 business days of final deliverables)
Step 4: Job Search Implementation (Weeks 4-5)
- You receive your complete Job Search Strategy Document
- You have 30 days of email support for quick questions
- You begin applying and networking with your new materials
- I’m available to troubleshoot as you go
Step 5: Follow-Up Strategy Call (Week 5-6)
- We meet for 45 minutes to review your progress
- I help you troubleshoot what’s working and what’s not
- We refine your approach based on real market feedback
- You leave with clarity on next steps
Important: This is a collaborative process. You must actively participate, provide feedback, and make decisions. The faster you move, the faster we complete the process.
Ana made the process very simple and easy to understand, and I have all the tips, resources, and links to refer to when I am ready to apply for jobs again. I am confident that I will land a great position with Ana’s guidance. I would absolutely recommend her services to everyone I know.
Aamira D.
Marketing Manager
This One-on-One Service Is Perfect For You If:
✅ You’re an introverted manager or director making a strategic career move
✅ You know your target role (e.g., “I want to move from Finance Manager to Operations Director”)
✅ You have transferable skills but need help positioning them for a new field or function
✅ You’re ready to move quickly and make decisions (not explore for months)
✅ You’re willing to do the work of implementing feedback and updating your materials
✅ You want expert guidance but understand you’re responsible for your own success
✅ You’re actively job searching or will be soon (within the next 1-3 months)
Common career pivots I help with:
- HR Specialist → Customer Success Manager
- Teacher → Corporate Training & Development
- Finance Manager → Operations Director
- Sales Manager → Business Development Director
- Nonprofit Program Director → Corporate Change Management
- Marketing Manager → Product Marketing
- Project Manager → Program Manager in a new industry
This Service Is NOT For You If:
❌ You have no idea what you want to do next (you need career exploration, not positioning)
❌ You’re considering 10+ different directions and want help narrowing them down
❌ You want me to tell you what career to pursue (I position, I don’t choose for you)
❌ You need months to make decisions, or you won’t implement feedback quickly
❌ You’re making a dramatic pivot with no transferable skills (e.g., neurosurgeon → fashion designer)
❌ You want someone to do everything for you without your active involvement
❌ You’re not actively job searching and just exploring options casually
If you’re unsure about your next move, consider:
- Book a $147 Profile Audit & Positioning to discuss your situation first
- Work with a career coach who specializes in career exploration
- Spend 1-2 months researching your target field before investing in this service
I work best with decisive professionals who know where they’re going and need strategic help getting there.
Everything Included in Your $997 Investment:
✓ Strategic Positioning:
- 60-minute positioning session
- Target role definition
- Transferable skills identification
- Positioning strategy for all materials
✓ Resume Transformation:
- Detailed resume review and feedback
- Professional resume template
- Implementation guidance
- One round of review after updates
✓ Complete LinkedIn Optimization:
- Professionally rewritten profile
- Strategic keyword placement
- Achievement-focused content
- Collaborative process
- Two rounds of edits after final delivery
✓ Job Search Strategy:
- Customized strategy document
- Networking approach for career changers
- Interview positioning guidance
- Application tactics
✓ Learning Resources:
- 22-video library
- Templates and scripts
- Profile maintenance guide
- Best practices documentation
✓ Ongoing Support:
- 30 days of email support
- One 45-minute follow-up call
- Troubleshooting and refinement
Total Value: $1,800+
Your Investment: $997
Frequently Asked Questions
Q: How long does the process take?
A: Typically 5-8 weeks from our first call to final delivery, depending on your responsiveness. Here’s why:
- After our positioning session, I review your resume and send feedback (3-5 business days)
- You implement resume changes (timeline varies—could be days or weeks)
- Once I receive your updated resume, I begin your LinkedIn optimization (delivered in 8 business days)
- You review and implement LinkedIn changes with my guidance (1-2 weeks)
- We schedule your follow-up call 3-4 weeks after profile delivery
This is not a passive service. You’ll need to actively participate, provide feedback, and implement changes. Clients who respond quickly move through faster.
Q: What happens if I take too long to provide feedback?
A: I understand you’re busy managing a full-time role while job searching. However, this service works best when we maintain momentum.
If more than 30 days pass without receiving your updated resume or LinkedIn feedback, I’ll send a check-in email. If I don’t hear back within 2 weeks, we’ll consider the project paused, and you’ll need to re-book when you’re ready.
I’m here to support you, but I can’t do the work for you. This is a collaborative process.
Q: Do you write my resume for me?
A: No. I provide detailed feedback, my proven template, and guide you on exactly how to reposition your experience. You implement the changes yourself.
Why this approach? Because you need to own your story. If I write it, you won’t be able to speak confidently about it in interviews. When you transform it yourself with my guidance, you understand every word and can articulate your value clearly.
Q: What if I’m not sure this is the right career pivot for me?
A: Then this service isn’t for you yet. You need to have already researched your target role and feel confident about the direction.
If you’re still exploring, I recommend:
- Informational interviews with people in your target role
- Shadowing or volunteering in the new field
- Booking a $147 Profile Audit to discuss whether you’re ready
I position careers; I don’t explore them with you.
Q: Will this guarantee I get a job?
A: No. I can’t control hiring decisions, market conditions, or how well you interview.
What I can guarantee:
- A strategically positioned resume and LinkedIn profile
- Clear guidance on how to present your pivot
- Expert feedback on your materials
- 30 days of support as you navigate your search
Your success depends on many factors: the job market, your interview skills, your networking efforts, and timing. My role is to give you the best possible foundation.
Q: What types of career pivots do you help with?
A: I work best with strategic lateral moves or slight pivots where you have relevant transferable skills. Examples:
✅ Function pivots: HR → Customer Success, Finance → Operations
✅ Industry pivots: Nonprofit → Corporate (same function)
✅ Level shifts: Individual Contributor → Manager (new field)
✅ Role evolution: Teacher → Corporate Trainer
❌ I’m NOT right for dramatic pivots with no transferable skills:
- Doctor → Marketing Manager
- Engineer → HR Director
- Accountant → Creative Director
If you’re unsure whether your pivot is realistic, book a $147 Profile Audit first.
Q: Do I need to have an updated resume before starting?
A: You need to have a current resume (even if it’s not great). I don’t create one from scratch.
If you haven’t updated your resume in years or don’t have one at all, you’ll need to create a basic version first, listing your:
- Work history with dates
- Key responsibilities
- Major achievements
Then I can help you transform it for your pivot.
Q: Can I use this service if I’m currently employed?
A: Yes! In fact, most of my clients are currently employed.
During our positioning session, I’ll show you how to:
- Update your LinkedIn without broadcasting to your network
- Make strategic changes that don’t scream “job searching”
- Position yourself for your next role while staying professional
Q: What’s included in the 45-minute follow-up call?
A: This call happens 3-4 weeks after your profile is complete, giving you time to apply and network. We’ll use it to:
- Review what’s working and what’s not in your job search
- Troubleshoot low response rates (if applicable)
- Refine your strategy based on real market feedback
- Prep for interviews if you’ve landed any
- Discuss offers and negotiation if you’re at that stage
- Course-correct your approach as needed
It’s a strategic checkpoint to make sure you’re on track.
Q: Do you offer refunds?
A: No. Due to the custom nature of this work, all sales are final once we’ve had our positioning session and I’ve begun work.
If you have questions before purchasing, book a $147 Profile Audit or email me at ana@anagoehner.com.
Q: Do you offer payment plans?
A: I typically require full payment upfront ($997) to ensure we can move through the process smoothly.
However, if you’re committed to making your career pivot and need flexible payment options, contact me at ana@anagoehner.com to discuss. I evaluate payment plans on a case-by-case basis.
Q: I’m not sure if this is right for me. What should I do?
A: Book a $147 Profile Audit where we’ll review your current profile, discuss your pivot goals, and I’ll give you honest feedback on whether this service is the right fit.
Your $147 applies to the $997 if you book within 14 days (you pay $850).
Your Career Positioning Strategist Who Gets Career Pivots
ANA GOEHNER
Hi, I’m Ana—and I’ve helped dozens of professionals successfully reposition themselves for new roles and industries.
I understand career pivots because I’ve lived them. From Brazil to the US. From corporate jobs, including HR, to entrepreneurship. From hiding my skills to confidently showcasing them.
Here’s what I know:
A career pivot isn’t about starting over. It’s about reframing what you’ve already accomplished to align with where you want to go.
Most career changers make the same mistake: they try to explain their entire work history instead of strategically highlighting what matters for the new role. That’s where I come in.
My approach:
- Honest feedback (I’ll tell you if your pivot is realistic)
- Strategic positioning (not just rewriting, but repositioning)
- Collaborative process (you own your story)
- No fluff (just what works)
I’m a 3x-certified career coach, LinkedIn strategist, and LinkedIn Learning Instructor with 15+ years of work experience (including HR) across two countries. I understand what hiring managers look for—and how to position career changers as strong candidates.
If you’re ready to make your pivot with confidence, let’s work together.
Trusted By Professionals, Featured By Leading Publications
Ana’s career and LinkedIn expertise have been featured in Fast Company, TIME, HuffPost, LinkedIn News, CNBC, Business Insider, Fortune, Jobscan, FlexJobs, and more.
Professional Credentials You Can Trust
Ana Goehner is a:
- LinkedIn Learning Instructor – Teaching thousands of professionals how to optimize their careers
- Nationally Certified Online Profile Expert (NCOPE) – Specialized training in LinkedIn optimization
- Certified Professional in Human Resources (aPHR) – Deep understanding of what recruiters and hiring managers look for
- Female-Owned Business – Supporting professionals with empathy and expertise
- Brazilian-American Entrepreneur – 15+ years of work experience across two countries
You’re not getting advice from a random coach—you’re getting expert guidance from someone who understands both sides of the hiring process.
Ana’s level of professionalism is unmatched. The quality of service she provides goes way beyond one’s expectations. Since connecting with Ana a few short months ago, she has proven that she cares deeply for others and holds nothing back when providing service.
Nordia B.
Executive DirectorReady to Make Your Career Pivot With Expert Guidance?
Stop trying to figure this out alone. Get a personalized, one-on-one, strategic positioning, expert feedback, and a complete LinkedIn transformation to support your next move.
Career Pivot + LinkedIn Package – $997
✓ 60-minute career positioning session
✓ Resume review + template + guidance
✓ Fully optimized LinkedIn profile
✓ Job Search Strategy Document
✓ 22-video library + templates
✓ 30 days email support + 45-min follow-up call
Timeline: 5-8 weeks (depends on your responsiveness)
Not ready to commit? Book a $147 Profile Audit first -> (applies to this service if you book within 14 days)