Hello! I’m Ana
LinkedIn Strategist & Career Coach for Introverted Leaders
Hi, I’m Ana Goehner—a LinkedIn strategist for introverts, 3x certified career coach, LinkedIn Learning Instructor, and speaker specializing in helping introverted managers and directors navigate their careers without burnout or constant self-promotion.
I know firsthand how frustrating and exhausting the job search and career advancement process can feel—especially when you’re not the loudest person in the room.
But here’s the truth: You don’t need to constantly post or network like an extrovert to land great opportunities. You need the right strategy.
From Corporate Burnout to Strategic Career Growth
As a solo immigrant and first-generation MBA graduate, my career journey started 15+ years ago in Brazil. I learned early to put others’ needs ahead of mine—a pattern that followed me into corporate America.
When I entered the corporate world, I carried that same drive—saying “yes” to everything, striving for high performance, and hoping my hard work would speak for itself.
It didn’t.
The breaking point came when burnout and health struggles forced me to pause. A cancer diagnosis compelled me to rethink my relationship with work entirely.
I realized that hustling without balance for 15+ years was not sustainable. I needed a better way to build a career that worked for me, not just one that drained me.
That’s when I discovered LinkedIn’s real power—not as a daily posting platform, but as a strategic tool for visibility.
I learned:
- You don’t need to be the loudest person in the room to stand out
- Your LinkedIn profile can work quietly in the background
- Strategic positioning beats constant self-promotion
- Introverts can advance their careers without pretending to be extroverts
Now, I help other introverted managers and directors do the same.
I Specialize in Helping Introverted Managers & Directors
As a LinkedIn strategist for introverts, I specialize in helping mid-to-senior level leaders:
✅ You know LinkedIn matters, but dread the idea of posting daily or “building a personal brand”
✅ You want your profile to work quietly in the background while you focus on your job
✅ You value strategic positioning over self-promotion
✅ You need expert guidance without the overwhelm of figuring it out alone
You’re in the right place.
I don’t believe in constant networking, aggressive self-promotion, or pretending to be someone you’re not.
I believe in strategic optimization that gets you found by the right recruiters—without the burnout.
How I Work With Clients
Honest feedback
I’ll tell you what’s realistic and what’s working (or not working) on your LinkedIn profile and in your job search.
Strategic positioning
This isn’t just rewriting—it’s repositioning you for the opportunities you actually want.
Collaborative process
You own your story. I guide you through optimizing it and implementing the strategy.
No fluff
Just what actually works—practical, actionable guidance you can implement immediately.
Designed for introverts
Every strategy I teach works for people who aren’t the loudest in the room.
This approach is what sets me apart as a LinkedIn strategist for introverts—I design strategies for people who aren’t the loudest in the room.
Work With Me
1:1 Services
I offer three levels of LinkedIn and career support for introverted managers and directors:
- LinkedIn Profile Audit & Positioning Strategy ($147) – 40-minute profile review and action plan
- LinkedIn Optimization + Job Search Strategy ($597) – Complete profile optimization and job search roadmap
- Career Pivot + LinkedIn Package ($997) – Full career repositioning with resume, LinkedIn, and strategic guidance
Corporate Speaking
I deliver high-engagement virtual presentations on LinkedIn strategies, workplace resilience, self-advocacy, and career development—tailored to your organization’s unique challenges.
Topics include:
- LinkedIn Strategies for Employee Branding
- Visibility Without Vanity: Self-Advocacy for Introverts
- Boundaries & Self-Advocacy as a Team Member
- Navigating Diverse Communication Styles
- Staying Grounded When the Ground Shifts
Free Newsletter
Get LinkedIn tips, job search strategies, and career advice for introverted managers & directors delivered to your inbox every Thursday.
Education & Professional Background
Certifications & Credentials:
- LinkedIn Learning Instructor – Getting Ahead: How to Advocate for Your Promotion
- Nationally Certified Online Profile Expert (NCOPE) – NRWA
- Certified Associate Professional in Human Resources (aPHR) – HRCI
- Certified Advanced Self-Care Life Coach – The Transformation Academy
- HR Consultant Certificate – International Association of Professions Career College (IAP Career College)
- Career Coach Certificate – International Association of Professions Career College (IAP Career College)
Professional Memberships:
- Member of the National Resume Writers’ Association (NRWA)
- Member of the Society for Human Resource Management (SHRM)
- Member of the Human Resources Certification Institute (HRCI)
Education:
- Master of Business Administration (MBA) in Business Management
Professional Experience: 15+ years of corporate experience (including HR) across two countries (Brazil and the United States)
For my complete work history, visit my LinkedIn profile.
Media, Speaking & Podcast Appearances
My LinkedIn and career expertise have been featured in TIME Magazine, Fast Company, HuffPost, LinkedIn News, CNBC, Business Insider, Fortune, and more.
I’ve appeared on dozens of podcasts and delivered corporate presentations on LinkedIn strategies, career development, and workplace resilience for introverted professionals.
Corporate Speaking
I deliver high-engagement virtual presentations on LinkedIn strategies, workplace resilience, and career development—tailored to your organization’s unique challenges.
Popular topics:
- LinkedIn Strategies for Employee Branding
- Visibility Without Vanity: Self-Advocacy for Introverts
- Boundaries & Self-Advocacy as a Team Member
- Creating Your Career Path
- Staying Grounded When the Ground Shifts
Investment: $1,100-$3,000 per session
Podcast Guest Appearances
I’m selective about podcast appearances and prioritize shows focused on job search, career transitions, LinkedIn strategies, and career development for introverted professionals.
Recent podcast appearances:
- FlexJobs: Visibility Without Vanity & Boundaries at Work
- Career 101 Podcast: LinkedIn Profile Optimization
- LinkedIn Live: Building a LinkedIn Job Search Strategy
- The Mid-Career GPS Podcast: Career Well-being
- And many more…
A Few of My Favorite Things
Dance is my passion.
In addition to hip-hop, K-pop, and Zumba. I also enjoy walking, pilates, and strength training.
Powerful singing voices.
I’m a fan of live music and love watching performances, musicals, and concerts.
Sitcoms and romantic movies.
I love a good laugh or a good love story. (Pride and Prejudice fan!)
Music, pandas, dogs, butterflies, nature, friends, family, group exercise classes, dark chocolate, afternoon tea, sorbet…
I could fill the entire page! 🙂
Arts & crafts for mental health.
I often attend free classes at my local library (I made these paper flowers there!). I believe that cultivating hobbies and interests is an essential part of the human experience. Even better if you can do this in a community.
I Can’t Wait to Work With You!
Whether you need LinkedIn optimization, job search guidance, or strategic career support—I’m here to help.